How Tos and Other Tips
What is Web Hosting?
A web server that stores the actual files for the site. The domain name is linked to the web hosting account via a set of addresses called DNS entries.
When a web browser tries to view a web address (starting http://), the first thing it does is convert the first part of the address from a name (like www.ttllp.co.uk) into a numeric address that tells it which webserver to contact to ask for the page.
The conversion is done by asking a Domain Name System (DNS) Server. Most Internet Service Providers run their own DNS servers and their customers' computers get the details when they connect.
Domain names are purchased on a yearly basis and are owned by a ‘registrar’.
Why do you need Web Hosting and a Domain Name?
A domain name is the address by which people access your site.
It's the Little Things that Count
I provide a wide range of services for my clients, many of which go unnoticed so I decided to make a list of the many little things Web site maintenance includes.
- Listing the site in Google and setting up a Google Webmaster account for the site. Monitor this account.
- Listing the site in Bing and setting up a Bing Webmaster account for the site. Monitor this account.
- Install analytics software and setup the core goals. The list of goals should focus first on the parts of your site that require input from visitors (ie forms), the core main five pages of the site (these vary but will include contact forms, home pages, search engines, etc).
- Check for the location on Google Maps. Correct the marker, if necessary, and check that their Google Place is claimed. If not, followup with client to ensure the process completes.
- Test the website on as many devices as possible. Test all screen widths.
- Ask people to use the site and watch how they respond. Make a note of anything that was confusing and/or complicated.
- Log all activity on your contact form and every other form on your site. Look for suspicious activity. Look for visitor problems that should be fixed.
- If possible, watch the client interact with the site. Make notes.
- Check the site's search engine placement on Google, Yahoo, Bing, and as many others as you can think of. Typically this occurs one month and three months after a launch. Create a baseline by making notes on placement. Look for ways to improve the ranking.
- Request new content from client, if possible, on a regular basis.
- Check the year in the copyright - always automate where possible.
- Check backlinks to the site. Try to generate more.
- Monitor the keyword ranking for the site and each page within.
- Create and maintain an XML sitemap on your server to guide the search engine spiders.